![]() ![]() ![]() No, the motivation at the time was listening to the some geeks at the time who wanted something similar to the bad UI design that was Google Android, which was spearheaded by the Verge editors. But Apple did a good job of using consistent color, font size, bolding, and positioning to enable people to intuitively figure out how to navigate the new interface. When I first saw iOS 7, I was a bit worried that it would go the way of many modern websites where there are almost no visual indicators which allow you to determine what's interactive and what isn't (and thus navigation becomes frustrating). Adding depth to interface elements takes a fair number of pixels/screen real estate, which leaves less room for the actual content the person is interested in. One major reason why it made sense to drop skeuomorphism in iOS is because the screens it's running on are a lot smaller. ![]()
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